When the opportunity arose to open a sportsbook at the venue in 2021, it was inevitable that Caesars, now one of the nation’s leading sports betting operators, would be the brand to run it.
Harrah’s is now part of the Caesars Entertainment empire. The venue lies a couple of miles to the southeast of Cherokee in a fairly remote part of the Tar Heel State, about three hours from Charlotte. The Harrah’s Cherokee Casino Resort opened for business in 1997, thanks to a deal between North Carolina and the Eastern Band of Cherokee Indian tribe, one of the state’s federally recognized tribes.
